Digital Illustration
Illustration for centuries has completely revolved around classical and analogue processes to portray an earthy and stylised description of a narrative or body of text. Although in recent years, Digitalised Illustration has overwhelmed the industry, with new and exciting styles and artists appearing from thin air. But how exactly has this rapid dominance affected the Industry and how respected are Analogue process today?
To begin with, Digital Illustration is nothing new; the first ever-digital devices creating visual language were operating in the 50’s, on archaic computer devices ran by mathematicians and scientists. For the next 50 years digital processes were available and highly expensive up until the 90’s, but still attainable. The 90’s were the true birth of illustration for editorial with the release of Photoshop in 1990, which has become imperative for digital design still today. Adobe’s Photoshop has allowed illustrators to scan in their drawn analogue designs and rework, edit and even recolor the work to better fit the alterations or specifications of the art director. In fact, self taught Fashion Illustrator, Hayden Williams, draws his designs and homages on paper with pencil, pen and copic markers before scanning into Photoshop to edit the design. Smoothening the skin, bighting the white, applying a heavier contrast (exaggerates form and shape), enhancing colours and creating a file, which is now easily transferable and multiplied in click of a button. Alike Illustrator (See illustrator and Malika Favre blog post for more), Procreate, Art Rage Pro and Sai Art Paint Tool, Digitally rendered files have allowed an ease of transference and expansion, created to humungous sizes with intense detail, unattainable colours and blends, high dpi’s and the possibility to watermark, protect, and distribute the file. The file is easily mobile between the art director and the illustrator, as well as easily posted in advertisement and into merchandise without loosing quality. The Illustrator does have the threat of copyright and stolen work with digital advertising more so than analogue, and this can be an issue for illustrators struggling to break through in the industry.
Through the use of digital it has also allowed the art director to become much more involved with the outcome, by allowing them to alter and adjust the digital files or critique it allowing swift and easier adjustments for the illustrator. And in a world of constant change, everyone is searching for something new and exciting, the endless possibilities of digital design is a lucrative prospective. Outcomes that are simply unachievable through analogue and sweet blends of both digital and analogue make for thought provoking attractions, not to mention that colours are easily altered for an aesthetic appeal or a pathetic fallacy upon further instruction. In light of this, it has also ushered in a high amount of disposability, due to the speed and demand of work and the increase in life’s pace, work has to finished fast and efficiently, companies have ‘ripped-off’ and even stolen work from aspiring illustrators and with the ability of digital, anyone can be a creator and everyone wants to be an influencer, in a sea of digital it is hard to stand out and differentiate yourself from the others. Especially since many digital artists and illustrators have been inspired by early 2010’s digital artist like Loish and manga artists, there are clear roots and similarities. The use of social media can play a defining part for some illustrators like Laura Callaghan and Tom Taylor Illustrated who have built their careers and portfolios from their instagram popularity, but is difficult to navigate and attract enough attention.
In recent media, and in the vintage/retro trend, there has been a renaissance of an analogue drawing where digital has become tired and so mass produced that people are bored of the same styles and designs, and have prefered the vast variety of existing analogue styles which show a true classic talent and process.
The strong shifts of digital have been felt in editorial, and for digital to continue to grow and develop I believe that it is important to stay fresh and new, digital offers new and exciting styles and language never seen before, and this is something people are waiting for.











