Big Digital Dreams in Editorial Illustration

Digital Illustration

Illustration for centuries has completely revolved around classical and analogue processes to portray an earthy and stylised description of a narrative or body of text. Although in recent years, Digitalised Illustration has overwhelmed the industry, with new and exciting styles and artists appearing from thin air. But how exactly has this rapid dominance affected the Industry and how respected are Analogue process today?

To begin with, Digital Illustration is nothing new; the first ever-digital devices creating visual language were operating in the 50’s, on archaic computer devices ran by mathematicians and scientists. For the next 50 years digital processes were available and highly expensive up until the 90’s, but still attainable. The 90’s were the true birth of illustration for editorial with the release of Photoshop in 1990, which has become imperative for digital design still today. Adobe’s Photoshop has allowed illustrators to scan in their drawn analogue designs and rework, edit and even recolor the work to better fit the alterations or specifications of the art director. In fact, self taught Fashion Illustrator, Hayden Williams, draws his designs and homages on paper with pencil, pen and copic markers before scanning into Photoshop to edit the design. Smoothening the skin, bighting the white, applying a heavier contrast (exaggerates form and shape), enhancing colours and creating a file, which is now easily transferable and multiplied in click of a button. Alike Illustrator (See illustrator and Malika Favre blog post for more), Procreate, Art Rage Pro and Sai Art Paint Tool, Digitally rendered files have allowed an ease of transference and expansion, created to humungous sizes with intense detail, unattainable colours and blends, high dpi’s and the possibility to watermark, protect, and distribute the file. The file is easily mobile between the art director and the illustrator, as well as easily posted in advertisement and into merchandise without loosing quality. The Illustrator does have the threat of copyright and stolen work with digital advertising more so than analogue, and this can be an issue for illustrators struggling to break through in the industry.

Through the use of digital it has also allowed the art director to become much more involved with the outcome, by allowing them to alter and adjust the digital files or critique it allowing swift and easier adjustments for the illustrator. And in a world of constant change, everyone is searching for something new and exciting, the endless possibilities of digital design is a lucrative prospective. Outcomes that are simply unachievable through analogue and sweet blends of both digital and analogue make for thought provoking attractions, not to mention that colours are easily altered for an aesthetic appeal or a pathetic fallacy upon further instruction. In light of this, it has also ushered in a high amount of disposability, due to the speed and demand of work and the increase in life’s pace, work has to finished fast and efficiently, companies have ‘ripped-off’ and even stolen work from aspiring illustrators and with the ability of digital, anyone can be a creator and everyone wants to be an influencer, in a sea of digital it is hard to stand out and differentiate yourself from the others. Especially since many digital artists and illustrators have been inspired by early 2010’s digital artist like Loish and manga artists, there are clear roots and similarities. The use of social media can play a defining part for some illustrators like Laura Callaghan and Tom Taylor Illustrated who have built their careers and portfolios from their instagram popularity, but is difficult to navigate and attract enough attention. 

In recent media, and in the vintage/retro trend, there has been a renaissance of an analogue drawing where digital has become tired and so mass produced that people are bored of the same styles and designs, and have prefered the vast variety of existing analogue styles which show a true classic talent and process. 

The strong shifts of digital have been felt in editorial, and for digital to continue to grow and develop I believe that it is important to stay fresh and new, digital offers new and exciting styles and language never seen before, and this is something people are waiting for. 

Illustrator and Editorial Illustration

Illustrator as discussed in the “Photoshop and Editorial” blog post provides the crispest and sharpest outcome of many programs, the software works with vectors and lines that can easily be changed and altered without much stress. Illustrator files can also printed at any size without loosing quality, which is very important when designing magazine spreads.

Illustrator has altered how the illustrators have communicated their editorial and their body of text with the audience, by allowing the body and structure of the line, as well as the colouring and texture to easily portray secondary characteristics within the illustration. A personal favourite of mine, Malika Favre, is a French illustrator and artist based in London who has worked with countless magazines, books and events creating, posters, designs, logos, advertisements and especially editorials for big names such as Vogue, The New Yorker, Sephora etc.

Her design is a clear example of how illustrator works, her shapely and striped down illustrations rely simply on shape and colour, there is no detail or outlines, yet simple appreciation of light and basic shape, yet the work is captivating and effective. the colouring and the high contrast gives a chic, classic fashionable Parisian style. Her work describes perfectly how modern illustration within editorial has to explicitly project the dialogue within the magazine, and digital illustration has allowed a clean cut effectiveness.

Learn more about Malika Favre here https://www.malikafavre.com https://www.handsomefrank.com/illustrators/malika-favre https://vimeo.com/256327801

Photoshop and Editorial Illustration.

Photoshop is still today one of the most infamous and widely used programs, it is Adobes front runner and has completely changed the field of Editorial in a whole. Photoshop offered magazines and photographers to completely reimagine their images, they could alter colourings, desaturate, add filters, add in features, change shapes and of course, touch up and airbrush the models. Fashion has been hit the hardest with an uncontrokabkle wave of altering. Models are altered to points they are flawless and it is completely fake. Photoshop though brilliant for aiding in the position and aesthetic of images has lead to a false distorted reality, a reality chose for us by the editor. If you wouldn’t like to read much more on Photoshop and altering fashion editorial here are these links

https://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1087&context=grcsp

Yet in terms of illustration, photoshop has also been a game changer. Both Illustrator and photoshop are widely used by illustrators but there often is a difference, due to the importance of lines and structure within illustrator, illustrator is typically used for more graphic drawings and comic of a more simplistic nature while photoshop is completely free and had no structural aid to line and shape, allowing the graphic tablet of the individual to paint raw brush strokes like a real canvas, playing round with layers, layer properties and colours. Photoshop can provide a far more realistic and ‘painting-like’ illustration. Illustrator is clean and sleek and brilliant for logo design, editorials or product design, the files work vectors which can be printed at ant size and not loose quality, while Photoshop being an image editing software works with pixels. However the use of the brush tool on photoshop and the ‘pen pressure’ technology makes it far better for sketching and physical drawing. Many editorial artists use photoshop perhaps to initially sketch a vector for illustrator or use photoshop to edit and alter their design.

Here is a great comparison on the two. https://forums.adobe.com/thread/1878986

Microsoft Paint and the Turning point in digital design.

in 1985, Microsoft released Microsoft Paint, this is a primitive drawing software which allowed the user to play with the mouse in variety of tools and textures with an array of colours, using the movement of the mouse to control the movement of the digital tool. Paint though basic as it is, was the mother of many of the drawing softwares today, during the 90’s and early 2000’s is only when paint became outdated and dull and apps like photoshop and newer easier drawing apps became available.

This amazing, and one of a kind piece by James Murray, as part of his ‘Jim’ll Paint It’ community involvement art is drawn completely on paint. A phenomenal use of the program.

You can watch a time-lapse of his work here https://www.youtube.com/channel/UCIWDAP_VLuPRvRbzqoDpKOw and here https://www.youtube.com/watch?v=Pm_sdYb-Qnc

In 1990, the tech giant and perhaps one of the most important software for art and design today, photoshop was released by Adobe. The raster graphic software allowed users to alter, edit and correct photos as well as paint with brush like texture, photoshop is a highly technical software which offers endless possibilities, with time and updates, photoshop over the last 29 years has become more and more technical. personally it is my favourite app for digital drawing.

The Birth of Digital

Contrary to general consensus, the beginning of digitally rendered art started far before the late 1990’s, even way before the 80’s. In actual fact, as early early back as the 1950’s!

During the 50’s various artists who were wealthy enough to afford the earliest forms of analogue computers, began playing with them to create some ion etc earliest recorded ‘digital art’, a variety of patterns and shapes printed by the machine. These pioneering work was a sure precursor for capabilities that digital held.

The ‘Oscillon 40’, is one fo the earliest Digital works created, created in 1952 by Ben Laposky, an American veteran and mathematician from Iowa who used the primitive computers and Ocsiciloppes. Oscoloppes are a piece of electronic equipment that receives electronic signals and frequencies. Ben used a ‘cathode ray oscilloscope’ which would then receive frequencies from this transmitters, and connected to a computer which would display the uniting waves and patterns that fascinated Ben. He even managed to create structural and 3D shapes with the waves. (IF YOU WANT KNOW MORE on Ben Laposky, this link here is very informative http://dada.compart-bremen.de/item/agent/253)

Through the next few centuries, computers were largely infantile and had no interface, the user was required to interact with the physicality of the computer and both build and program, scientists nd mathematicians were the biggest users. During the late 60’s and early 70’s computers had began to mimic the process of writing and drawing. The Plotter, was a machine developed in 1959-60, which was the first of its kind, to hold a pen connected to computer which could control its movement or move the surface beneath. This was the beginning of digital ink jet printing. (more on the Calcomb565 printer at https://ub.fnwi.uva.nl/computermuseum/calcomp565.html)

In 1970, the Slade School of Art in London had even introduced an experimental course of computer linked art known as the ‘Experimental and Computing Department’. Artist Paul Brown studied at the Slade school of Design and had designed a series of tile based patterns. (more info here http://computer-arts-society.com/paul-brown)

During the 80’s was the mainstream emergence of computers, their use in big screen Hollywood films such as Tron(1982) and Star Wars (1977-) was utilised in creating 3D environments, textures and landscapes as well as visual affects to illustrate the narrative of the film.

In the 90’s drawing applications controlled by the mouse became available for the home computer, allowing the child and artist at home to try and play with art and technology.

With coming years, digital cameras, digital tablets and programs like photoshop allowed anyone who owned the, to create and produce their own art, to a efficient and extremely comprehensive quality.

Where Has Digital Come Into Play?

The digital function comes in where modern age technology such as Photoshop and illustrator has allowed illustrators and graphic designers to digitally render and edit their designs. The process, is quicker, more efficient, more technically challenging yet can yield vastly varied results, which are easily altered. 

Alongside the birth of the digital programs we use today, the use of digital illustration grew with it, but exactly how has this massive influx altered the editorial industry today?

What exactly is Editorial illustration?

Crudely, Editorial Illustration, is a drawn or illustrated response to a body of text, whether an article, blog post, or fact sheet which would describe the point of the article and highlight the key points. However, this is not to say that the body of text is necessary, some editorial illustration is simply the design, a literal case of ‘a picture tells a thousand words’, where the constructed visual language is intended to provide the storyline and the point of the spread.

 Here we have an example from 1956, REAL Magazine, was a classic (now considered retro) men’s adventure and fantasy magazine. This painted magazine cover is both moonlighting the synopsis of a story or featurette within the magazine but also prevailing a raw sense of masculinity, with a gritty, withered face man, gritting his teeth in aggression, sharp and conventionally attractive jawline, thick, untamed eyebrows, snow military uniform and the riffle. Guns for years have been connected to manliness due to their phallic like shape and ability to fire things out. They also represent a sense of power and protection, which the 1950’s vision of the man was expected to be, macho, strong, handy and able to fund and protect his wife and children. There is rather gory hand, laid at the bottom of the spread, this suggests heroism, were the man has either lost a friend or protecting someone who is vulnerable. The magazine is projecting an image that every 1950’s man desired to be. 

Magazine synopsis

COAST IS QUEER

“The coast is Queer”. – A magazine following an overdue discussion, into current LGBTQ problems within the community. Criticising hypocritical preferences, hyper identification (snowflakes), the search for a ‘Gay best friend’, bisexual fetishism in porn and other various unspoken controversies. Sourcing data from personal experiences, case studies and voices directly from the community. Hopefully, allowing the ‘inclusive community’ to realise just how ‘exclusive’ it has been acting.

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